Hololoot, a blockchain startup aiming to promote the widespread adoption of Augmented Reality (AR) technologies, has announced a partnership with non-fungible token (NFT) industry pioneer Enjin. This announcement comes as Enjin ramps up efforts to secure their Polkadot parachain bid to build the infrastructure of the open metaverse on Efinity.

Hololoot—which positions itself as the world’s first AR NFT generator, marketplace and metaverse—is integrating Enjin’s tech stack and Efinity into their cloud-based solution. Users can quickly and easily create AR assets and mint them into NFTs, and if Efinity secures a parachain, they will be able to do so with almost no fees.

Hololoot is targeting the one billion AR-ready devices already in circulation. Unlike Virtual Reality (VR) solutions which require expensive headsets and equipment, Hololoot’s app works on just about any smartphone. This gives them access to a massive, largely untapped market, and affords them a distinct advantage over VR players in the race to connect people to the metaverse.

Unlocking NFT utility

Despite record growth and non-stop media coverage, NFTs are still yet to break through to the mainstream. Attempts to encourage widespread adoption continue to meet resistance from a public still struggling to grasp NFT utility. Metaverse narratives are also met with similar skepticism from the wider public, many of whom consider the technologies to be niche.

Now, thanks to applications like Hololoot’s, this utility can finally be explored by a much broader audience. By putting NFTs into the hands of consumers with their easy-to-use app, and by expanding NFT utility with AR models, Hololoot seems poised to break through to consumers beyond those already in crypto.

Hololoot has already announced several partnerships with large game developers who appear to be lining up to have their in-game items realized as 3D AR models. According to Hololoot, this creates a new level of demand for these assets. With their app, items can now move from games into the real world, allowing gamers to show them off and claim bragging rights over rare and valuable items. In the growing Play-to-Earn (P2E) sector, this provides another way to market valuable NFTs.

Retail is another sector preparing for the NFT revolution, and Hololoot is positioning to take advantage of that. Services like Jigen, another Hololoot partner, allow physical goods to be associated with NFTs. These NFTs can then be traded and, if the holder decides, redeemed for the real item. With Hololoot’s dApp, these items can first be viewed in AR—clothes can be tried on, furniture placed and art hung, all before the physical item arrives.

The Enjin / Efinity difference

Enjin is one of the leading ecosystems for NFTs, offering a comprehensive suite of products for creating, trading, distributing and integrating NFTs into virtual worlds. Because of the simplicity of Enjin’s implementation, dApps like Hololoot can deliver on their promise of easy, affordable NFT generation.

To date, over one billion Enjin-powered assets have been created, and with Efinity launched as a next-generation NFT parachain on Polkadot, this number is only set to increase. Enjin’s support for Hololoot demonstrates their belief in the AR segment and is a strong signal to other NFT and metaverse players to pay attention.

In a joint press release, Maciej Szafarczyk, COO and Co-Founder of Hololoot, said, “Enjin has supported Hololoot from the very beginning, and we’re thankful for their belief in our vision for the future of interactive NFTs. Together we’re progressing towards our shared goal of building an accessible, affordable metaverse built on a decentralized Web3.”

Hololoot’s dApp is currently undergoing community testing and is slated for public release in Q1 2022. Their native token $HOL is launching on EnjinStarter and two other launchpads between December 10–12, with the TGE to follow on December 13.

Users interested in supporting the future of Hololoot’s AR NFTs on Efinity can participate in the Efinity Crowdloan at enj.in/loan.